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Apple Experience: Secrets To Building ... Customer Zondervan Publishing just wasn't worth itApple's 5 Core Principles Now in the Palm of Your Hand! Steve Jobs and Apple re imagined retail in their iconic Apple Stores. The Apple Experience reveals the secrets to the pioneering brand's unparalleled success during one of the most difficult retail environments in decades. A global expert on the business methods of Steve Jobs, Carmine Gallo uncovers the five steps of service that the company's customer facing employees follow in Apple Stores to